Our partners often refer to us as "The KitOrder Gals," surprising many a VP by showing up sans-testosterone for an important C-level meeting. Yes, it's true - we are an all-female owned technology company who has carved out a space for "The Ladies" in an otherwise male-dominated market.
KitOrder's group buying platform was actually inspired by the camaraderie and shared purpose of athletic teams. Over the past several years, we have found ourselves in the truly unique position of focusing on groups of female athletes in pursuit of something greater - on the court, in the field, and at the races. We are, and will continue to be, a company that invests in the future of competitive female sports.
At the local level, we have sponsored a women's team for multiple years, RED Racing - an elite level racing program aimed at raising both funds and awareness for the America Heart Association. In 2013, a cry went out for help, and we stepped in as the title sponsor to the Menlo Park Grand Prix in our back yard - the NCNCA Women's Elite and Master's State Criterium Championships.
For 2014, we are VERY excited to announce the sponsorship of our very own women's elite multi-sport squad - comprised of 12 incredible elite-level female triathletes, category 1 cyclists, and endurance and ultra runners on the road/trail. To top it off, 75% of our athletes also work in the technology sector, making us a team that truly blends our purpose, goals, and mission. We are, quite truthfully, "ladies who tech." We'll be introducing these incredible women formally over the next month.
Last but not least, our support in 2014 will not stop at the grassroots level.
The rumors are true! We will also be sponsoring an incredible team on the women's NRC circuit - stay tuned for the official press release. This squad is an assembly of some of the most experienced and decorated racers within the women's field - including two Criterium National Champions from TWO different countries.
Our growth - as company, and as a brand - continues to exceed expectations year to year. We invite you to follow along in our journey, and to join us as our travels and adventures unfold.